02 - Arched Lettering + Speed Lines
Kinetic and dramatic but too frenetic. CLOUDED needed stillness, not acceleration.
Clouded Event Identity, Illustration and Typography
Event Identity, Illustration & Typography
UK-based music discovery platform, dedicated to the evolution of R&B.
300K+ Followers on Instagram, 400K+ on TikTok.
Label partnerships with Sony, Warner, Universal & RCA. Work with Drake, SZA, PARTYNEXTDOOR, Brent Faiyaz.
"Do Not Disturb" is Manchester's fastest growing R&B event brand:
13 live shows, 10 sold out, across 5 venues and 3 cities.
Logo Explorations
The word "CLOUDED" needed to feel simultaneously retro and contemporary, bold and atmospheric, structured and organic.
01 - 3D Comic Font + Hard Shadow
Too aggressive. Marvel/DC energy reads confrontational, wrong frequency for an intimate R&B night.
02 - Arched Lettering + Speed Lines
Kinetic and dramatic but too frenetic. CLOUDED needed stillness, not acceleration.
03 - Cloud-Form Bubble Letters
Too literal. When the letterform IS the concept, it becomes decorative rather than iconic.
04 - Groovy Mixed-Case
First direction that felt right. Rounded strokes, retro 70s soul-record warmth, mixed-case personality. Strong foundation, needed refinement.
Final Selected Logo
Refined evolution of 04.
The defining move: CLOUDed in mixed-case.
Bold uppercase CLOUD announces itself, lowercase ed trails off - present, then fades. The whole concept in one typographic decision.
LETTERING
ZIV Comic font
Display typeface: Used for all headline copy across the event series. Hand-constructed 3D comic bold with outlined shadow.
Clouded font
Derived from the logo letterforms. Used for artist name treatments and secondary display text.
EVENT FLYERS
Every figure across all six flyers began as a full ink-style illustration - drawn from photographic reference, rendered in comic linework, and built to hold detail at large print scale. This spread shows the full cast across the event series: all twelve figures, together.
FINAL OUTPUT
OUTCOMES
CONTRIBUTIONS
6 illustrated flyers deployed across 2 events, 7 months apart
Identity extended across print, merch, projection, and social media
@clouded.clvb reel using the custom typography: 35K views, 2.1K likes, 242 saves
Client returned for Clouded #2 - the identity held
PHOTOGRAPHY
Zidan
IG - @shotsbyzidan
EVENT CURATOR
Zivoin Ristic
IG - @zivsoundz
VIDEOGRAPHY
Event footage and social-first recap assets supported the identity rollout.
Event Identity, Illustration & Typography
UK-based music discovery platform dedicated to the evolution of R&B, with 300K+ Instagram followers and label partnerships across Sony, Warner, Universal and RCA.
"Do Not Disturb" is Manchester's fastest growing R&B event brand: 13 live shows, 10 sold out, across 5 venues and 3 cities.
Logo Explorations
The word "CLOUDED" needed to feel retro and contemporary, bold and atmospheric, structured and organic.
03 - Cloud-Form Bubble Letters
Too literal. When the letterform is the concept, it becomes decorative rather than iconic.
04 - Groovy Mixed-Case
Rounded strokes, retro 70s soul-record warmth, mixed-case personality. Strong foundation, then refined.
Final Selected Logo
Refined evolution of 04. The defining move: CLOUDed in mixed-case. Bold uppercase CLOUD announces itself, lowercase ed trails off - present, then fades.
Lettering
Display typeface for headline copy across the event series, with secondary display text derived from the logo letterforms.
Event Flyers
Every figure across all six flyers began as a full ink-style illustration, drawn from photographic reference and rendered in comic linework.
Final Output
Outcomes
6 illustrated flyers deployed across 2 events, 7 months apart.
Identity extended across print, merch, projection, and social media.
@clouded.clvb reel: 35K views, 2.1K likes, 242 saves.
Contributions
Photography: Zidan, IG - @shotsbyzidan
Event curator: Zivoin Ristic, IG - @zivsoundz
Videography and event curation supported the identity rollout.